Business Plan

Put Your Business at the Center
of Northern Michigan's Event Scene

Northern Michigan's visitors and locals are already searching for things to do. Be the place they find, week after week, all year long.

Year-round visibility 100+ towns Mobile-optimized Instant publish

Who This Is For

🍺

Breweries & Distilleries

Trivia nights, live music, tap takeovers, seasonal releases. Put every event in front of people actively looking for something to do tonight.

🏨

Hotels & Resorts

Drive direct bookings by showing visitors what is happening during their stay. Wedding weekends, ski season events, summer packages, all discoverable.

🎸

Venues & Music Halls

Concert series, open mic nights, ticketed shows. Every date on your calendar deserves its own listing, and every listing should be found.

🛍️

Shops & Boutiques

Sidewalk sales, trunk shows, holiday open houses. Foot traffic starts with awareness. We bring the awareness.

🏛️

Chambers & Tourism Boards

You promote an entire region. We give you a single hub to publish every member event, every festival, and every seasonal attraction in one place.

🍽️

Restaurants & Cafes

Wine dinners, chef's table events, themed nights, holiday seatings. Turn one-time diners into regulars by keeping them in the loop.

Why Northern Michigan Businesses Belong Here

Northern Michigan gets millions of visitors every year. They come for the lakes, the trails, the towns, and the food. But they stay longer, spend more, and come back again when they stumble across a live music night at the right moment, or a brewery event that turns a quiet Tuesday into a memory.

Those moments happen when your events are visible. Not buried in a social media algorithm. Not lost in a cluttered tourism guide. Front and center, on the calendar people actually check.

Year-round Not just summer. We drive traffic every season.
100+ towns From Traverse City to Cheboygan and everywhere between
Featured All your events are featured automatically
4x More views on average for featured events

What You Get

Featured Listings Included

Every event you post is automatically featured at no extra charge. Featured events appear at the top of the calendar, above standard free listings, alongside Community events.

Homepage Featured Organizer Block

Your business name, bio, and soonest upcoming event appear in a dedicated block on the homepage, rotating among active Business subscribers. It updates automatically as your events change. No setup required.

Featured on Town or Category Pages

Your business name and link appear on up to 2 town or category pages of your choice. A Petoskey brewery could own the Petoskey events page and the Live Music category. A Traverse City hotel could sit on the Traverse City page and the Family Events category. Persistent placement in front of the exact audience you want, for the entire year. You can update your choices anytime from your account settings.

"Verified Local Business" Badge

A badge on your public profile that tells visitors you are a real, verified local business. Builds trust before they even look at your events.

Instant Publishing, No Review

Post an event and it is live immediately. Change a detail and it updates instantly. No waiting for approval, no missing the window.

Ad-Free Event Pages

No ads on any event you post. Visitors browsing your listings get a clean experience focused entirely on your event, not a competitor's ad.

What Your Listing Looks Like

Business events carry the Business ribbon and top placement. Visitors know immediately they are looking at an established local business.

Business ribbon, featured placement alongside Community listings. Clean page, no ads.

Common Questions

Do I need to have a storefront?

No. Tourism boards, chambers, event production companies, and online businesses are all welcome. If you are serving Northern Michigan audiences, this plan is built for you. Community organizations should check out the Community plan instead.

How does the homepage featured organizer work?

It pulls your display name, bio from your profile, and your soonest upcoming approved event automatically. It rotates among active Business subscribers. No setup needed on your end.

How do I choose my town or category pages?

After subscribing, go to your account settings to select up to 2 pages where your business will appear. You can choose any combination of town pages (like Petoskey or Charlevoix) and category pages (like Live Music or Farmers Markets). You can update your choices at any time during your subscription.

How do featured slots work?

Featured slots on the homepage, town pages, and category pages are filled on a first-come, first-served basis among Community and Business subscribers. Both tiers show above standard free listings.

Is $129.99/yr worth it?

If one customer walks through your door because they found your event here, you have covered the cost. Most businesses post multiple events per month. The visibility compounds over the year.

Can I cancel?

Yes. Cancel anytime through your account and you keep access until the end of your paid year. No penalties.